If your brand has been actively content marketing, then you likely have an archive of previously produced content. It was a ton of data made easy to understand through visualization. We especially enjoyed working on Northwestern University Qatar’s survey about media use in the Middle East. Pair it with a structured narrative and you have infographic gold. Whether you coordinate with your marketing team to poll your own customers or wait for a major industry publication to release their most recent survey results, this data is ripe for visualization. What better way to do that (with the added bonus of credible data) than to use the data you have access to in your company? Annual reports, case studies, sales data-all of these elements can help you tell an interesting story to your audience. One of the best ways to differentiate yourself from your competition is to market your unique value propositions, to tell your unique story. Tip: Forekast is “the Internet’s calendar,” and it tracks just about everything, inspiring our interactive infographic in honor of Black History Month and a camping guide to Coachella. Make sure you’re regularly reviewing upcoming events-everything from major holidays to movie releases-to spot any opportunities to plug in content. Ideally, you’re working ahead and carefully planning your editorial calendar. Don’t let your controversial infographic ideas take you down. We’ve seen too many brands mess up royally. One caveat: Avoid tragedies or hot-button political issues. Monitor headlines and take a look at Google trends to keep your finger on the pulse. For example, when California’s drought was in the news (and our SoCal HQ office was withering), we created our “ 7 Ways to Hack a Drought” infographic to spread the word on water conservation. It’s a great way to insert yourself into the conversation (in an appropriate way, of course). For example, in the past we’ve tackled the selfie-obsessed generation and the brunch phenomenon. Serious or light-hearted, broad or niche, think of how these trends may be turned into interesting infographics. Organizations like Pew Research are constantly releasing reports on a variety of issues relevant to the larger culture, from demographic data to social opinion polls. Social TrendsĬultural trends can be a powerful source to tap into for infographic inspiration. We’ve visualized everything from rap artists’ lifestyles to breakdowns of blockbuster movies. These popular subjects are always trending and, when gamed right, can help elevate the visibility of your infographic. Music, entertainment, sports, fashion-these are great sources for infographic ideas. Here’s an example of a marketing trends piece Microsoft tailor-made for the marketing industry. If a particular item you come across stays with you-or irks you-there is probably a great infographic idea somewhere in there. Next time you run through your bookmarked blogs, think about how each might be translated into a piece of visual content. These can all be great fodder for an infographic. You’re consuming information relevant to your industry all day: newsletters, articles blogs, think pieces, reports, etc. So, to make things easier-and share some hard-earned knowledge-I’ve compiled a list of some of the more tried-and-true ways to come up with great infographic ideas, as well as a few examples to inspire you. I hope it helps your next brainstorm. I’ve sat through a couple thousand infographic brainstorms, and I know firsthand that coming up with a killer idea doesn’t always happen at will. So how do you put them to work for you? Whether you’re a newb who’s never worked on one before or an OG who’s done it a million times, remember that all good infographics start with good infographic ideas. By combining great visuals, great data, and great copy, they stimulate powerful learning centers in the brain, helping connect ideas much quicker than images or text alone. When used correctly, they are a powerful storytelling device. But they’re much more than a pretty package. They deliver a lot of content in an easy-to-read format. Infographics are excellent ways to communicate.
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